On this page: What's broken
  1. What's broken
  2. What we install
  3. The case study
  4. Free answers
  5. Straight answers
  6. Book the diagnosis
SEO & AEO for SaaS

The SaaS SEO agency
that built its own compounding asset.

FreedInsure was founded in February 2023 — one person, zero startup capital, $227 in first-month commission. The book compounded to $1.3M a year in revenue, with roughly three-quarters of the book renewing rather than being re-sold, fed by a lead engine we built ourselves. Recurring revenue, retention math, owned demand — that's your business model. We run it.

Get your free diagnosis See what we fix
The receipts
Recurring revenue is our home math $227 first commission → $1.3M/yr renewal book one person 4.9★ across 519 FreedInsure reviews
What's actually broken

Why funded products still lose the search

We run a recurring-revenue playbook ourselves. Six leaks we keep finding in SaaS growth — starting with the one paid ads are hiding.

Leak 01

CAC climbs. The asset sits unbuilt.

Paid worked, so paid got the budget — and every quarter the auction charges more for the same customer. Meanwhile the compounding asset goes unbuilt because it doesn't pay this month. We rented demand for years on our own floor. Rent is a bridge, not a plan.

Leak 02

G2 and Capterra rent you your own demand

Search your product plus "alternatives," or your competitor plus "vs." Review sites own those pages — and sell the placement back to your category as ads. Ceding your comparison searches means a middleman brokers your deals. Those pages are winnable. Most SaaS teams never build them.

Leak 03

Docs that answer everything, rank for nothing

Your docs literally answer the questions buyers search before they trial. Built for logged-in users, buried behind app architecture and thin titles, they're invisible to every one of those searches. Docs SEO is content you already paid to write, made findable.

Leak 04

The AI shortlist doesn't include you

Ask an assistant for the best tool for the job your product does. It names a shortlist and moves on. Products that aren't structured to be cited don't get named — and the deal is lost before your site sees a visit. This ground is still cheap. It won't stay cheap.

Leak 05

Trials celebrated, revenue untracked

Signups up and to the right, and nobody can say what a visitor is worth by the time trials convert, expand, or churn. A funnel measured only to the trial is theater. We run a book where roughly three-quarters renew — the retention number is the business. Yours is too.

Leak 06

A content mill burning your domain

Volume posts nobody searches for. AI filler stitched to a keyword list. Every thin page spends the domain's credibility on content that will never close a customer. A handful of bottom-funnel pages outworks a warehouse of filler — and the mill never writes those pages.

What we install

The engine, rebuilt for software

This is the rent-versus-own decision, built out. We run the owned side ourselves — engine, funnel, retention math. If your motion is sales-led with committees and long cycles, the B2B SEO page covers that variant. The SaaS wiring is below.

  • Bottom-funnel architectureAlternatives, comparisons, integrations, and use-case pages — one for every search a buyer makes in the last mile before picking a tool. This is the traffic that becomes revenue, and most SaaS sites leave it to review sites.
  • AEO: product answers machines can citePlain-language capability statements, structured comparisons, marked-up FAQs — so when an assistant builds a shortlist for your category, your product is in it instead of absent from it.
  • Technical foundationSite speed, crawlable docs, clean architecture. Docs SEO is usually the cheapest win in the building: answers you already wrote, made findable by the searches that precede trials.
  • Funnel math, visit to trial to paidEvery page tracked to paying customers, not sessions. The arithmetic is blunt: move a close rate from 20% to 30% and revenue rises 50% on the same traffic. You can't move a number you don't track.
FoundAI shortlists, alternatives pages, docs that rank for buying searches
ClickedA page built for the buying search, not a brand tour
TrialSignups attributed to the page that produced them
PaidTrial-to-paid measured, not assumed
CountedEvery page tracked to paying customers, so the math is real
Simulation — how the machine counts a customer
20:04:11Visit lands — alternatives page, organic
+0:03:26Trial started — attributed to the page
DAY 14Converted to paid — measured, not assumed
DAY 14Revenue tied back to the page that produced it

We're not guessing. We run a recurring-revenue book.

FreedInsure: founded February 2023 by one person with zero startup capital. First month of commission, $227. It grew to $1.3M a year with roughly three-quarters of the book renewing instead of being re-sold — the same retention math SaaS lives and dies on. The demand side was a lead engine the founder built himself, after years of also buying vendor leads for his own floor. Clients left the verdict in public: 4.9 stars across 519 Google reviews — FreedInsure's, on the record.

Most SEO vendors learned software from keyword tools. We learned recurring revenue by owning some. Walk the entire build in the FreedInsure case study, or see who you'd be working with on the operators page.

Free answers first

Read what we'd tell you anyway

The playbook isn't a secret. These are free, and they're most of what a first consult would cover.

AEO

SEO vs. AEO: what changes when machines answer

Ranked results versus cited answers — what each one rewards, and how software products win the shortlist.

Read the comparison → Unit economics

CAC and LTV: the math that decides rent vs. own

What a customer really costs, what one is really worth, and when the owned engine takes over from paid.

Read the numbers → Pipeline

MQL vs. SQL: where funnels lie

Lead counts flatter everyone; revenue flatters no one. Measuring the handoff honestly, all the way to paid.

Read the definitions →
Straight answers

Questions SaaS founders ask us

A SaaS SEO agency builds owned, compounding demand for a software product. Concretely: bottom-funnel pages — alternatives, comparisons, integrations, use cases — for the searches buyers make right before they pick a tool; a technical foundation, including site speed and docs SEO, so those pages can rank; structured answer content so AI assistants cite your product when someone asks for the best tool for a job; and tracking from visit to trial to paid, so the work is measured in customers, not traffic. Traffic that never becomes paid accounts doesn't count.
Earlier than feels comfortable, and here's the honest reason: SEO compounds, so the early months mostly build and the later months mostly pay. Start while paid still works and the organic engine arrives before paid stops working; start after CAC breaks and you spend your worst quarter waiting for pages to age. We built our own engine while our book was tiny — $227 in first-month commission — and let the compounding run to $1.3M a year in revenue, with roughly three-quarters of the book renewing. The only genuinely bad time to start is "once we've scaled paid," because by then you're paying rising auction prices to fund the delay.
We don't quote a package before reading your funnel. The free revenue diagnosis comes first: your organic footprint, your competitors' bottom-funnel coverage, your paid spend, and your visit-to-trial-to-paid math. Then the engagement is scoped to what's actually broken and priced against the expected return. The honest metric is cost per closed customer — not cost per click, not cost per trial. You see the price and the expected math in writing before a dollar moves. If the math doesn't clear, we say so — and you keep the scorecard.
We've funded pipeline both ways — we built our own lead engine and bought vendor leads for years — so no religion here. Paid is fast, measurable, and rented: the day you stop paying, the pipeline stops, and auction prices trend one direction. Organic is slow, then compounding: cost per customer falls over time because the asset keeps producing without new spend. The strongest SaaS motions run both — paid feeds this quarter while the owned engine gets built to shoulder the load. If you can only fund one and the product already converts, fund the asset you keep.
Yes, and it's the least crowded ground in software marketing right now. Buying starts with a question — "best tool for X," "alternative to Y," "does Z integrate with W" — and AI assistants now answer those questions directly, with a shortlist. A product that isn't structured to be cited isn't in the answer, and it loses the deal before its website ever gets a visit. AEO is the work of making your product's facts machine-citable: plain-language capability statements, structured comparisons, marked-up docs and FAQs. Same discipline as SEO, different reader — the machine doing the answering.

Get the free SaaS revenue diagnosis

Your organic footprint, your competitors' bottom-funnel coverage, your visit-to-trial-to-paid math — pulled apart for free by operators who built their own compounding book. Straight verdict, in writing.

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The diagnosis is free. The auction prices funding your growth aren't.
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